7 Tactics to Increase Your Email CTR 📧

Hey it’s Idris from Retentiononly.

Most ecommerce brands think they need more traffic or more emails to make more money.

They don’t.

In reality you can send the exact same emails to the exact same list and generate significantly more revenue without increasing volume at all.

The lever?

Your click through rate

Because every extra click is another potential buyer landing on your site and email traffic converts two to three times higher than most other channels.

So even a small improvement in clicks can translate into thousands in additional revenue from emails you are already sending.

If you want to go deeper you can watch the full breakdown here:
https://youtu.be/uE8tdANU5JA

But for now let’s break down how you can increase your email click through rate to generate more revenue from the exact same emails you are already sending.

The real lever is click through rate.

Your click through rate determines how many people actually land on your website.

No click means no visit and no sale.

And the math is simple.

Brand A

10% Email Traffic Conversion Rate

10.000 Email Clicks per month

$100 AOV

Revenue: $100.000

Brand B

10% Email Traffic Conversion Rate

12.000 Email Clicks per month

$100 AOV

Revenue: $120.000

Additional revenue per month: $20.000

Additional revenue per year: $240.000

That is an extra $20.000 dollars per month from the same emails.

So how do you actually get more clicks?

Here are seven proven ways.

First put your CTA above the fold.

Most brands hide their CTA somewhere in the middle or at the bottom of the email.

That kills clicks.

Your reader should see a button immediately when they open your email without scrolling.

A simple structure works best.

Make it easy to act instantly.

Here is a great example

Second use a banner with a CTA.

Instead of hiding your offer in text show it clearly at the top.

Use a bold banner that includes your offer and a button.

Make the entire banner clickable so users can instantly take action.

This reduces friction and increases clicks.

Here is a great example

Third add CTAs throughout your email.

People do not read emails from top to bottom.

They skim.

If someone is convinced halfway through your email and there is no button they leave.

So add a CTA after every key section.

The easier it is to click the more clicks you get.

Here is a great example

Fourth test plain text versus designed emails.

Some brands perform better with simple emails while others need visuals.

Look at your last ten plain text emails and your last ten designed emails.

Compare click through rate and revenue per recipient.

Then double down on what performs best.

For some brands most emails should be plain text.

Fifth fix your CTA copy.

Most CTAs are weak.

No one wants to click here.

Instead focus on the result your customer wants.

Here is a great example

Here are some good CTA texts

The more specific and outcome focused your CTA is the higher your click through rate.

Sixth add a best seller section.

Too many choices overwhelm your customer.

When they land on your site and see too many products they leave.

Instead guide them.

Include three to five best selling products in your email.

Add reviews or ratings and a button for each product.

This makes it easier for them to decide and increases clicks.

Here is a great example

Tactic #7: Give Your List a Real Reason to Click

Seventh give people a real reason to click.

Most emails fail here.

They do not create emotion and they do not give a reason to act.

Your email needs one of these.

If there is no reason to click they will not click.

You do not need more emails to make more money.

You need more clicks.

Because more clicks lead to more qualified traffic and more qualified traffic leads to more sales.

If you fix your click through rate you unlock more revenue from the same audience and the same campaigns.

If you want to see real examples and a deeper breakdown of all seven tactics you can watch the full video here:
https://youtu.be/uE8tdANU5JA

Here is the written version of the video for easy reference:

Start simple.

Small changes can create a big lift in revenue.

And if you need, help you can always reach out to us.

Cheers,

Idris

P.S.
If you run an ecommerce brand doing at least $100k/mo USD and you want have to have a free audit to uncover problems and hidden opportunities to generate more revenue and profits with email marketing, book a call here ».