Hey it’s Idris from Retentiononly.
Quick question.
When was the last time you checked whether your Klaviyo plan actually matches how much you’re sending?
Most ecommerce brands overpay without realizing it.
Especially after BFCM.
Here’s what happens all the time:
• You send more emails during BFCM
• Klaviyo auto-upgrades your plan
• January comes
• Your volume drops
• Your bill stays high
You keep paying for capacity you no longer use.
In a recent video, I went through 3 live client accounts and fixed exactly this.
Here are the results
Client #1
• Was paying for ~842,000 emails and 47,000 active profiles
• Actual usage: ~150–200k emails/month and ~75k SMS
• Correct plan selected
Result:
Saved $1,366 per month
That’s $16,392 per year straight to the bottom line.
Client #2
• Plan allowed 900,000 emails
• Actual usage: ~600,000 emails
• No SMS usage at all
Result:
Saved $405 per month
That’s $4.860 per year straight to the bottom line.
Client #3
• Plan allowed 600,000 emails
• Actual usage: ~350–370k emails
Result:
Saved $310 per month
That’s $3.720 per year straight to the bottom line.
Total across these 3 accounts:
$2,081/month saved
Here’s how you do this yourself in under 5 minutes:
Go to Account → Usage in Klaviyo
Look at the last 6 billing cycles
Identify:
• Typical monthly email volume
• Typical SMS usage
• Active profiles you actually needGo to Overview → Change plan
Downgrade to the lowest plan that still covers your real usage
That’s it.
No risk.
No downside.
Pure margin improvement.
If you want to see all of this in action, with real accounts and no fluff,
click here to watch the short YouTube video.
Email of the Day
Brand
Duradry
Why this email works
Direct + clear pain point: It calls out the real struggle (sweat and odor → anxiety) in plain words.
Strong emotional hook: “Don’t let sweat control your life” flips fear into empowerment.
Easy action: Only one clear CTA button (“Start Living”), no distractions.
Reassuring solution: The system is positioned as a final, proven fix (“ends sweating once and for all”).
When to use it
Customer reactivation: Remind past buyers why they purchased and why they need to keep using it.
Abandoned cart: Nudge people who almost bought but hesitated.
First-time buyers: Use after a lead magnet or welcome flow to convert interest into a purchase.
Most Helpful Links of the Week
How to increase your Repurchase Rate - Podcast
How to structure your Post Purchase Flow - YouTube Video
Final Thoughts
That’s the part most brands ignore.
Revenue matters.
But cost control matters just as much.
Monitor your tools.
Right-size your plans.
Audit usage regularly.
Remove waste before you try to scale.
Do this consistently, and while others leak margin without noticing, you’ll grow with clean numbers and real profit.
Cheers,
Idris
P.S.
If you run an ecommerce brand doing at least $100k/mo USD and you want have to have a free audit to uncover problems and hidden opportunities to generate more revenue and profits with email marketing, book a call here ».