Hey it’s Idris from Retentiononly.
Most ecommerce brands technically have Klaviyo flows.
A welcome flow.
An abandoned cart flow.
Maybe a post-purchase flow.
But most of them are just basic reminders.
"You left something behind."
"Here's your 10% off."
"We miss you."
That's not a flow strategy.
Every flow should have one specific job and use the right psychological triggers to move the customer to the next step.
Here are the 6 flows I would build first.
Prefer video? I filmed a full breakdown with the exact strategy and real email examples here: https://youtu.be/RXJU9qnhIm8
Flow #1: Welcome flow
Probably the most important flow in your account.
You're already paying to get people to your website.
If your pop-up captures more visitors and your welcome flow converts more subscribers, you get more customers from the same ad spend.
Same traffic.
More customers.
Lower CPA.
My structure:
Email 1: Discount + social proof
Email 2: Founder email + unique mechanism
Email 3: Discount urgency
Email 4–5: Turn your two winning ad angles into emails
Email 6: Social proof
Email 7: Survey non-buyers
One of the easiest wins is turning your best-performing ads into emails.
If the message converts cold traffic, it will probably work on warm subscribers too.
Flow #2: Abandoned cart
Most brands only send:
"You forgot something."
A reminder is not enough.
You need to remind AND convince.
My structure:
Email 1: Cart reminder + customer reviews
Email 2: Objection handling or FAQs
Email 3: Discount + 24-hour urgency
Every email should remove one reason not to buy.
Flow #3: Abandoned checkout
These people were even closer to buying.
So reduce friction.
Send them directly back to the checkout.
Not your homepage.
Not the product page.
The checkout.
Then use:
Reminder + social proof.
Objection handling.
Offer + urgency.
Flow #4: Browse abandonment
I would split browsers into two groups.
Window shoppers viewed multiple products.
Show them your bestsellers and help them choose.
Focused buyers viewed one specific product.
Make the emails feel personal and show them exactly what they were interested in.
Different browsing behavior = different buying psychology.
Your flows should reflect that.
Flow #5: Post-purchase
This is the backbone of your retention strategy.
Your first goal is NOT to immediately sell again.
Help the customer get results from the product they already bought.
Teach them:
How to use the product
How to build it into their routine
How to get the best results
What to expect over the next few weeks.
Then send replenishment and repurchase emails.
Because if a customer never gets results, why would they reorder?
Flow #6: Win-back
Your post-purchase flow creates successful customers.
Your win-back flow gets customers back before they're completely gone.
This is where I would use your strongest proven offers.
25% off.
Store credit.
Buy 2, get 1 free.
Whatever has already worked for your brand.
And if they still don't reorder?
Survey them.
Ask: Why did you order but not reorder?
Your customers will literally tell you what's broken.
Here's what most brands get wrong
They keep adding more flows.
More automations.
More complexity.
But the basic flows still aren't doing their job.
Before you build anything advanced, fix these six.
Your welcome flow should convert subscribers.
Your abandonment flows should recover sales.
Your post-purchase flow should create successful customers.
Your win-back flow should stop customers from disappearing.
Want the full breakdown?
I walk through the full strategy and show real email examples for every flow in the video here:
Or, if your brand is doing at least $100k/mo and you want me to personally audit your Klaviyo account and show you where you're leaving revenue on the table:
Speak soon,
Idris