Hey it’s Idris from Retentiononly.
Most brands think their email problem is copy.
Or design.
Or offers.
But in reality?
A huge percentage of brands are losing revenue because their emails aren’t even being seen.
They’re landing in spam.
Or buried in promotions.
And if your emails aren’t reaching the inbox, nothing else matters.
We recently audited multiple Klaviyo accounts where brands were unknowingly sending campaigns straight into spam folders for major inbox providers.
The result?
Massive lost revenue every single month.
The good news is that there’s a simple way to identify the problem and start fixing it immediately.
One of the best free tools for this is GlockApps.
It lets you test where your emails are landing across inbox providers so you can actually see who’s receiving your emails and who isn’t.
And the best part?
You get two free seed list tests every month.
Step #1: Find out where your emails are landing
Most brands are completely blind to deliverability.
They send campaigns every week without knowing whether Gmail, Outlook or Yahoo are putting them in spam.
That’s dangerous.
Because every email landing in spam is revenue you’ll never generate.
Run a seed list test inside GlockApps and identify exactly which inbox providers are causing problems.
Once you know where the issue is, you can start repairing sender trust.
Step #2: Stop blasting damaged inboxes
This is where most brands make things worse.
They keep sending to the exact same unengaged audience and train inbox providers to distrust them even more.
Instead, exclude the inbox providers where you’re landing in spam from your normal campaign sends.
Then create a very small highly engaged segment.
For example:
Opened in the last 3 days
Clicked in the last 3 days
Placed order at least once in the last 3 days
These are the subscribers most likely to engage positively with your emails.
And positive engagement is what rebuilds deliverability.
Step #3: Rebuild trust slowly
This part is critical.
You don’t immediately go back to emailing everyone.
You warm the inbox provider back up.
Send consistently to your highly engaged segment until you start seeing strong engagement rates again.
40%.
50%.
Even 60%+ open rates.
Once that happens, slowly expand the segment over time.
Little by little.
That’s how you regain inbox placement and rebuild sender reputation.
Step #4: Fix technical deliverability issues
Deliverability isn’t only about engagement.
Technical setup matters too.
Tools like GlockApps also show you authentication and deliverability problems that may be hurting your sender reputation behind the scenes.
Things like:
Missing authentication records
Spam trigger warnings
Domain reputation issues
Fixing these can dramatically improve inbox placement.
Here’s the reality
You can write the best emails in the world.
But if they land in spam, they’ll never make money.
The brands winning with email right now are obsessive about deliverability because they understand one thing:
Inbox placement = revenue.
And small improvements here can create massive lifts in performance without spending another dollar on ads.
If you want us to audit your deliverability and show you exactly where revenue is being lost, book a free call here: [BOOK A CALL]
Speak soon,
Idris